That's how we rule on PFW!

Hi beauties,

Guess where am I now? Yes, I am in my loveliest Paris and I just can’t believe, today is my last day here…

It’s been such a lovely time! At first, I had a few days to meet my friends and to have a quick rest between the Milan Fashion Week and Paris Fashion Week and then the most interesting part of my trip began – the sales-season<3

From the very first minutes in Tomorrow showroom everything was just perfect: I met my new 20-year-old sales-manager David and we became a real Anna K team. That day Alfredo (the sales-director of Tomorrow LTD) told me, that our Generation Z will rule the world, and, you know, we really will!

Anna K corner was situated right on the first floor, along with Tommy Hilfiger, Marcus Lupfer, Au jour le jour and Nicopanda. It was so interesting to watch such famous brands’ work in action!

This time I realized again, that the number of buyers in Paris can’t be compared with any other fashion capital in the world. We didn’t have time even to eat or chat! But still, it didn’t feel like work at all – we had fun and just loved what we did.

I can say this season is already one of the most successful, as the buyers did a really large selection. I think, they really liked my new collection and it’s price:) Even Sarah Andelman, the creative director of Colette, told me, she noticed our great progress and fell in love with my new SS17. We also held a number of important meetings in the showroom, so get ready for the new super-cool projects coming out.


Unfortunately, this time I have to fly back home earlier, cause I have so many things to finish there. But I will definitely see you during the next sales-season, my lovely Paris!<3


Forever yours,

Anna K

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